Lead Purchase Agreement
Last updated: October 5, 2026
This Lead Purchase Agreement ("Agreement") governs the purchase of Leads from REI Rev Motivated Leads ("REI Rev," "we," "us," or "our") by the party identified on the applicable order form, invoice, checkout page, campaign agreement, or other purchase record ("Lead Buyer," "you," or "your"). REI Rev and Lead Buyer are each a "Party" and collectively the "Parties."
Recitals
WHEREAS, REI Rev operates websites, landing pages, advertising campaigns, and lead-generation properties (collectively, the "Sites") through which consumers may submit their information and request to be contacted regarding the potential sale of real property; and
WHEREAS, REI Rev generates and qualifies motivated seller Leads and sells those Leads to real estate investors, wholesalers, home buyers, and other approved real estate professionals through prepaid Lead Packs; and
WHEREAS, Lead Buyer desires to purchase Leads from REI Rev for the lawful purpose of soliciting offers to purchase real property from Consumers, subject to the terms and conditions of this Agreement.
NOW, THEREFORE, in consideration of the mutual covenants, promises, and representations set forth herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties agree as follows:
1. Relationship to Other Agreements
1.1 Companion Agreements
This Agreement is entered into in connection with, and supplements, the REI Rev Terms of Service ("ToS"), Privacy Policy, Refund and Lead Replacement Policy, and any applicable order form, invoice, checkout page, or campaign agreement.
By purchasing a Lead Pack, accepting this Agreement electronically, or otherwise using the Services, you acknowledge that you have read, understood, and agreed to be bound by this Agreement and the applicable companion agreements.
1.2 Order of Precedence
If there is a conflict between this Agreement and the ToS with respect to a Lead transaction or Lead-specific matter, this Agreement controls.
If you and REI Rev have entered into a separately executed order form, invoice, or campaign agreement, that document controls for the applicable engagement to the extent it expressly conflicts with this Agreement.
The Refund and Lead Replacement Policy controls all questions regarding Lead eligibility for replacement.
1.3 Modification
We may revise this Agreement from time to time by posting an updated version or providing notice where appropriate.
Unless otherwise required by applicable law, changes apply prospectively to Lead Packs purchased after the updated Agreement becomes effective.
The "Last updated" date at the top of this Agreement reflects the most recent revision.
2. Definitions
For purposes of this Agreement:
"Consumer" means any individual who submits a request, form, or inquiry through one of the Sites or an approved REI Rev marketing campaign for the purpose of expressing interest in potentially selling real property.
"Consumer Information" means information submitted by or collected about a Consumer in connection with a Lead.
"Exclusive Lead" means a Lead delivered by REI Rev to one Lead Buyer and not intentionally sold or redistributed by REI Rev to another Lead Buyer.
"Lead" means Consumer Information delivered to Lead Buyer through email, SMS, CRM integration, webhook, API integration, or another delivery method designated by REI Rev.
"Lead Pack" means a prepaid quantity of Leads purchased by Lead Buyer pursuant to an applicable order form, invoice, checkout page, or campaign agreement.
"Purchased Market" means the geographic territory agreed upon between REI Rev and Lead Buyer for fulfillment of a Lead Pack.
"Qualification Criteria" means the Lead qualification requirements represented by REI Rev or expressly agreed upon between REI Rev and Lead Buyer for the applicable Lead Pack.
"Refund and Lead Replacement Policy" means REI Rev's policy governing Lead replacement eligibility, replacement requests, replacement limits, and refunds, with the version applicable to a Lead Pack determined in accordance with that Policy and this Agreement.
"Sites" means the websites, landing pages, forms, advertising campaigns, and other lead-generation properties operated or used by REI Rev to generate Leads.
3. Purpose, Lead Packs, and Exclusivity
3.1 Exclusive Leads
REI Rev agrees to provide Lead Buyer with Exclusive Leads matching the Purchased Market and applicable Qualification Criteria.
Each Lead delivered under this Agreement is delivered exclusively to a single Lead Buyer and will not be intentionally sold or redistributed by REI Rev to another Lead Buyer.
Market exclusivity is separate from Lead exclusivity. Unless expressly agreed otherwise in writing, purchasing a Lead Pack does not grant Lead Buyer exclusive rights to an entire geographic market, and REI Rev may service other Lead Buyers within the same market.
3.2 Lead Pack Quantity
REI Rev will deliver the number of original Leads purchased in the applicable Lead Pack, subject to this Agreement and the applicable order form, invoice, or campaign agreement.
Lead delivery may occur over time as qualifying Consumers are generated within the Purchased Market.
Unless expressly stated otherwise in writing, REI Rev does not guarantee a specific number of Leads per day or week or an exact delivery date for individual Leads.
If REI Rev is unable to fulfill the remaining original Lead quantity purchased, the remedies provided in the Refund and Lead Replacement Policy will apply.
3.3 No Guarantee of Conversion or Outcome
REI Rev does not guarantee any conversion rate, appointment rate, contract rate, close rate, revenue, profit, return on investment, Consumer responsiveness, or that any Consumer will ultimately be willing or able to sell their property to Lead Buyer.
A Lead's validity is determined according to the applicable Qualification Criteria and Refund and Lead Replacement Policy.
A Lead is not invalid solely because the Consumer later changes their mind, becomes unresponsive, rejects an offer, accepts another offer, lists the property, or fails to complete a transaction with Lead Buyer.
4. Permitted Use and Restrictions
4.1 Permitted Use
Lead Buyer may use Leads solely to lawfully communicate with the Consumer identified in the Lead regarding the potential purchase of the Consumer's real property ("Permitted Use").
Lead Buyer may not use Leads for any other purpose, including:
(a) marketing or soliciting any unrelated product or service;
(b) reselling, rebrokering, transferring, syndicating, sharing, licensing, or otherwise distributing a Lead to any third party, except to employees, contractors, agents, acquisition personnel, or other persons within Lead Buyer's organization who have a legitimate need to access the Lead for the Permitted Use;
(c) adding Consumer Information to an unrelated marketing list, email list, SMS list, ringless voicemail list, mailing list, or advertising audience;
(d) using Leads to build, train, license, sell, or commercialize a competing lead database, product, service, or audience; or
(e) using Leads in any manner that violates applicable law.
4.2 No Resale of Leads
Lead Buyer acknowledges that the purchase of a Lead provides a limited right to use the Lead for the Permitted Use.
Lead Buyer may not sell or commercially distribute Lead Information to another investor, lead provider, marketing company, data broker, or other third party.
4.3 Confidentiality of Lead Data
All Consumer Information delivered to Lead Buyer is confidential and must be handled in accordance with Section 8.
5. Markets, Delivery, and Lead Buyer's Responsibilities
5.1 Purchased Market
The Purchased Market for each Lead Pack will be established before fulfillment begins and may be reflected in an order form, invoice, campaign agreement, CRM record, written communication, or other purchase record.
5.2 Market Changes
Changes to the Purchased Market after fulfillment begins require REI Rev's approval.
REI Rev is not obligated to retroactively replace Leads properly delivered under the Purchased Market in effect at the time of delivery.
5.3 Lead Delivery
Leads may be delivered through CRM integration, webhook, email, SMS, API, or another delivery method designated by REI Rev.
Lead Buyer is responsible for maintaining accurate delivery information and ensuring its CRM, phone, email, integrations, and other systems are capable of receiving Leads.
REI Rev is not responsible for delays or failures caused by Lead Buyer's systems, integrations, email provider, phone provider, CRM, internet connection, or other systems outside REI Rev's reasonable control.
5.4 Lead Buyer's Sales Process
Lead Buyer is solely responsible for contacting, following up with, qualifying further, underwriting, negotiating with, and attempting to close Consumers delivered through the Services.
REI Rev does not control Lead Buyer's speed-to-lead, sales process, follow-up frequency, offers, negotiations, acquisition criteria, or closing process.
6. Pricing and Payment
6.1 Prepaid Lead Packs
Lead Packs are purchased in advance at the price displayed or agreed upon at the time of purchase.
The quantity of Leads, price, Purchased Market, and any additional agreed terms may be reflected in the applicable order form, invoice, checkout page, or campaign agreement.
6.2 Payment Authorization
By providing a payment method to REI Rev or its designated payment processor, Lead Buyer authorizes REI Rev and the payment processor to charge that payment method for the Lead Pack and any other amounts expressly authorized by Lead Buyer.
6.3 Business Purchase
Lead Buyer acknowledges that Leads and Lead Packs are purchased for commercial and business purposes and not for personal, family, or household purposes.
6.4 Lead Pack Refunds
Lead Packs are non-refundable once fulfillment has begun except as expressly provided in the Refund and Lead Replacement Policy or as required by applicable law.
An invalid Lead does not automatically entitle Lead Buyer to a cash refund.
Approved Lead disputes are remedied according to the Refund and Lead Replacement Policy.
6.5 Chargebacks
Lead Buyer agrees to contact REI Rev and make a good-faith attempt to resolve any payment or Lead dispute before initiating a chargeback or payment reversal.
Initiating a chargeback does not eliminate Lead Buyer's contractual obligations under this Agreement.
REI Rev reserves all rights to contest chargebacks, submit this Agreement and related records to the applicable payment processor, and recover amounts properly owed to REI Rev to the extent permitted by applicable law.
6.6 Late Payment and Collections
Any amount properly due and unpaid may accrue interest at the lesser of 1.5% per month or the maximum rate permitted by applicable law.
Lead Buyer will reimburse REI Rev for reasonable costs of collection, including attorneys' fees and court costs, to the extent permitted by applicable law.
6.7 Performance Incentive Program
Lead Buyers may earn additional promotional Leads ("Bonus Leads") based on qualifying performance from Leads delivered by REI Rev under an applicable Lead Pack.
Subject to the terms of this Section:
Accordingly, a qualifying Lead that results in both a signed purchase contract and a completed closing may earn a maximum of two (2) Bonus Leads, one for each milestone.
To receive a Bonus Lead, Lead Buyer must notify REI Rev of the applicable milestone and provide reasonable documentation requested by REI Rev to verify the signed contract or completed closing.
Bonus Leads will be delivered in the Lead Buyer's applicable Purchased Market, subject to Lead availability and REI Rev's normal fulfillment process.
Bonus Leads:
The Performance Incentive Program rewards verified performance and does not constitute a guarantee that any Lead will result in a contract, closing, revenue, profit, or other outcome.
REI Rev may reasonably verify eligibility for a Bonus Lead and may deny incentive claims that are duplicate, fraudulent, unsupported, unrelated to a Lead delivered by REI Rev, or otherwise fail to satisfy the requirements of this Section.
7. Lead Buyer Compliance — TCPA, DNC, and Marketing
7.1 Compliance Obligation
Lead Buyer is solely responsible for complying with all laws, regulations, rules, and industry requirements applicable to its use of Leads and communications with Consumers, including, where applicable:
7.2 No Representation as to Contact Method
REI Rev makes no representation or warranty that any Lead has provided consent sufficient for every possible method, technology, frequency, or purpose of communication Lead Buyer may choose to use.
Lead Buyer is responsible for determining whether its intended contact method is lawful.
7.3 Lead Buyer's Contact Responsibility
Before initiating contact, Lead Buyer is responsible for taking any steps required by applicable law, including any required DNC screening, consent verification, internal suppression-list review, calling-time compliance, identification requirements, disclosures, and recordkeeping.
7.4 Compliance Records
Lead Buyer will maintain records reasonably necessary to demonstrate compliance with applicable communication and marketing laws.
7.5 Right to Investigate
REI Rev may investigate complaints or suspected violations involving Lead Buyer's use of Leads.
Lead Buyer agrees to reasonably cooperate with such an investigation, including providing relevant contact records where legally permissible.
A material failure to comply with this Section may result in immediate suspension or termination.
8. Confidentiality and Data Security
8.1 Confidential Information
"Confidential Information" means non-public information disclosed by one Party to the other that is identified as confidential or that a reasonable person would understand to be confidential under the circumstances, including business information, marketing strategies, pricing information, customer information, Lead Information, and the terms of any non-public commercial arrangement between the Parties.
8.2 Lead Information
"Lead Information" means Consumer Information delivered to or accessed by Lead Buyer.
8.3 Confidentiality Obligations
Each Party will:
(a) hold the other Party's Confidential Information in confidence and protect it using reasonable care;
(b) use Confidential Information only as necessary to perform under this Agreement; and
(c) not disclose Confidential Information to a third party except to employees, contractors, professional advisors, or other persons with a legitimate need to know who are subject to appropriate confidentiality obligations.
8.4 Exceptions
Confidentiality obligations do not apply to information that:
(a) becomes publicly available through no breach of this Agreement;
(b) was lawfully known before disclosure;
(c) is independently developed without use of the other Party's Confidential Information;
(d) is lawfully received from another source without confidentiality restrictions; or
(e) must be disclosed pursuant to applicable law or legal process.
8.5 Data Security
Lead Buyer will maintain reasonable administrative, technical, and physical safeguards appropriate to the nature of the Consumer Information in its possession.
Lead Buyer is responsible for protecting Lead Information against unauthorized access, use, disclosure, alteration, or destruction.
8.6 Security Breach
Lead Buyer will promptly notify REI Rev after becoming aware of any material unauthorized access, use, loss, or disclosure of Lead Information delivered by REI Rev and will reasonably cooperate in investigating and mitigating the incident.
9. Lead Returns, Refunds, and Replacements
9.1 Refund and Lead Replacement Policy Controls
All Lead returns, refunds, and replacements are governed exclusively by the Refund and Lead Replacement Policy, which is incorporated by reference into this Agreement.
Lead Buyer must submit any replacement request through the procedures and within the time periods specified in that Policy.
Failure to submit a request within the required time constitutes a waiver of the replacement request.
9.2 Seven-Day Replacement Window
Replacement requests must be submitted within seven (7) calendar days after delivery of the applicable Lead and must include the documentation required by the Refund and Lead Replacement Policy.
9.3 Replacement Limit
Approved replacement Leads are limited to a maximum of twenty percent (20%) of the original Lead quantity purchased under the applicable Lead Pack.
Accordingly:
This limit represents REI Rev's maximum replacement obligation for the applicable Lead Pack.
9.4 Replacement Leads
Replacement Leads do not create additional replacement eligibility.
A Lead delivered as a replacement for an approved invalid Lead cannot itself generate another replacement Lead.
Replacement Leads have no cash value and are not transferable or redeemable for cash.
9.5 No-Response Leads
A Lead is not invalid solely because the Consumer doesn't answer calls or texts, stops responding, becomes unreachable, changes their mind, declines an offer, or otherwise ceases communication after submitting the inquiry.
REI Rev phone verifies Leads prior to delivery through OTP verification. Subsequent non-response does not create replacement eligibility.
9.6 Determination of Eligibility
REI Rev will determine whether a Lead qualifies for replacement according to the Refund and Lead Replacement Policy and may verify claims through its own records, public records, listing information, third-party information, Consumer communication, or documentation supplied by Lead Buyer.
10. Lead Buyer Representations and Warranties
Lead Buyer represents, warrants, and covenants that:
(a) Lead Buyer has full power and authority to enter into and perform this Agreement;
(b) Lead Buyer is purchasing Leads for legitimate business purposes;
(c) Lead Buyer holds any licenses, permits, registrations, or certifications required to conduct its activities in each jurisdiction where required;
(d) Lead Buyer will comply with applicable federal, state, and local laws in using Leads;
(e) all information provided to REI Rev in connection with the purchase and delivery of Leads is true, accurate, current, and complete;
(f) Lead Buyer will use Leads only for the Permitted Use; and
(g) Lead Buyer will not misrepresent its identity, authority, services, offers, or relationship with REI Rev when communicating with Consumers.
11. REI Rev Representations and Warranties
11.1 Authority
REI Rev represents that it has the authority to enter into and perform this Agreement.
11.2 Lead Generation
REI Rev uses commercially reasonable efforts to generate Leads through advertising campaigns, Sites, forms, and other approved marketing methods.
REI Rev uses qualification and verification processes intended to determine whether Leads satisfy the applicable Qualification Criteria before delivery.
11.3 Exclusive Delivery
REI Rev represents that Leads designated as Exclusive Leads will not be intentionally sold or redistributed by REI Rev to another Lead Buyer.
11.4 General Disclaimer
Except as expressly provided in this Agreement or the Refund and Lead Replacement Policy, REI Rev makes no warranty that any Lead will result in an appointment, offer, contract, closing, revenue, profit, or particular return on investment.
Except as expressly set forth in this Agreement, REI Rev disclaims all warranties to the fullest extent permitted by applicable law, whether express, implied, or statutory.
12. Term and Termination
12.1 Term
This Agreement begins when Lead Buyer accepts this Agreement, purchases a Lead Pack, or otherwise begins receiving Leads from REI Rev, whichever occurs first.
The Agreement continues through fulfillment of the applicable Lead Pack and survives as necessary with respect to provisions that by their nature continue after fulfillment.
12.2 Suspension or Termination for Cause
REI Rev may suspend Lead delivery or terminate this Agreement immediately for:
(a) material breach of this Agreement or the Refund and Lead Replacement Policy;
(b) unlawful use, resale, or distribution of Leads;
(c) material violation of Section 7 regarding marketing or communication compliance;
(d) fraudulent or materially misleading replacement requests;
(e) unauthorized chargebacks or payment reversals;
(f) failure to pay amounts properly due; or
(g) fraudulent, illegal, abusive, or harmful conduct by Lead Buyer or anyone acting on Lead Buyer's behalf.
12.3 Effect of Termination
Termination does not relieve Lead Buyer of obligations or amounts accrued before termination.
Any provisions concerning payment obligations, confidentiality, data security, Lead usage restrictions, indemnification, limitation of liability, and dispute resolution survive termination.
13. Indemnification
13.1 Lead Buyer Indemnity
Lead Buyer agrees to defend, indemnify, and hold harmless REI Rev and its owners, members, managers, officers, directors, employees, contractors, agents, affiliates, successors, and assigns from and against third-party claims, demands, actions, investigations, fines, penalties, settlements, judgments, statutory damages, liabilities, losses, reasonable attorneys' fees, and costs arising out of or relating to:
(a) Lead Buyer's breach of this Agreement or the Refund and Lead Replacement Policy;
(b) Lead Buyer's use of any Lead or Consumer Information;
(c) communications made to Consumers by Lead Buyer or anyone acting on Lead Buyer's behalf;
(d) actual or alleged violations by Lead Buyer of the TCPA, FCC rules, Telemarketing Sales Rule, DNC requirements, CAN-SPAM, state telemarketing or texting laws, privacy laws, real estate laws, or other applicable laws;
(e) Lead Buyer's unauthorized disclosure, transfer, resale, or use of Lead Information;
(f) a security breach involving Lead Information while in Lead Buyer's possession or control; or
(g) any negligent, reckless, fraudulent, unlawful, or willful act or omission by Lead Buyer or anyone acting on Lead Buyer's behalf.
13.2 Mutual Indemnity for Breach
Each Party agrees to defend, indemnify, and hold harmless the other Party from third-party claims arising directly from the indemnifying Party's breach of its representations and warranties under this Agreement, subject to Section 14.
13.3 Procedure
Indemnification obligations are conditioned upon the indemnified Party:
(a) providing reasonably prompt written notice of the claim;
(b) allowing the indemnifying Party reasonable control over the defense and settlement; and
(c) providing reasonable cooperation in the defense.
No settlement may impose a material non-monetary obligation or admission of liability upon the indemnified Party without its prior written consent.
14. Limitation of Liability
14.1 Excluded Damages
TO THE FULLEST EXTENT PERMITTED BY LAW, AND EXCEPT FOR THIRD-PARTY INDEMNITY CLAIMS UNDER SECTION 13, NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, BUSINESS, GOODWILL, DATA, OR ANTICIPATED SAVINGS, REGARDLESS OF THE THEORY OF LIABILITY AND EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
14.2 Liability Cap
EXCEPT FOR THIRD-PARTY INDEMNITY CLAIMS UNDER SECTION 13, REI REV'S TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATING TO THIS AGREEMENT, FOR ALL CLAIMS COMBINED, WILL NOT EXCEED THE GREATER OF:
(a) THE AMOUNT PAID BY LEAD BUYER TO REI REV FOR THE SPECIFIC LEAD PACK GIVING RISE TO THE CLAIM; OR
(b) ONE HUNDRED U.S. DOLLARS ($100.00).
14.3 Basis of Bargain
Lead Buyer acknowledges that the disclaimers and limitations contained in this Agreement and the Refund and Lead Replacement Policy are an essential basis of the agreement between the Parties and that REI Rev would not enter into this Agreement without them.
15. Dispute Resolution and Governing Law
15.1 Good-Faith Resolution
Before commencing formal legal proceedings concerning this Agreement, the Parties agree to make a good-faith attempt to resolve the dispute directly.
15.2 Governing Law and Venue
This Agreement will be governed by the laws of the state identified in REI Rev's applicable Terms of Service or separately executed agreement, without regard to conflict-of-law principles.
Any arbitration, venue, class-action waiver, limitations period, or other dispute-resolution requirements contained in REI Rev's Terms of Service are incorporated into this Agreement.
16. Miscellaneous
16.1 Notices
Notices may be provided using the contact information supplied by the Parties in connection with the Lead Pack purchase or applicable agreement.
16.2 Assignment
Lead Buyer may not assign or transfer this Agreement without REI Rev's prior written consent.
REI Rev may assign this Agreement in connection with a merger, acquisition, reorganization, sale of substantially all assets, or other lawful transfer of its business.
16.3 Independent Contractors
The Parties are independent contractors.
Nothing in this Agreement creates an agency, partnership, joint venture, employment, franchise, or fiduciary relationship between the Parties.
16.4 No Third-Party Beneficiaries
This Agreement is for the benefit of the Parties and their permitted successors and assigns.
No third party has rights under this Agreement except as expressly provided.
16.5 Severability
If any provision of this Agreement is held invalid or unenforceable, the remaining provisions remain in full force and effect.
Any invalid or unenforceable provision will be modified to the minimum extent necessary to make it enforceable where permitted by law.
16.6 No Waiver
Failure by either Party to enforce a provision of this Agreement does not waive that provision or any other provision.
16.7 Force Majeure
Neither Party is liable for failure or delay in performance, other than payment obligations, caused by events beyond its reasonable control, including acts of God, internet or carrier outages, advertising-platform outages or restrictions, payment processor failures, government actions, labor disputes, natural disasters, or other similar events beyond the affected Party's reasonable control.
16.8 No Publicity
Neither Party will issue a press release or public announcement regarding this Agreement or the Parties' relationship without the other Party's prior written consent, except as required by applicable law.
16.9 Headings
Section headings are for convenience only and do not affect interpretation.
16.10 Entire Agreement
This Agreement, together with the REI Rev Terms of Service, Privacy Policy, Refund and Lead Replacement Policy, and any applicable order form, invoice, checkout page, or campaign agreement, constitutes the entire agreement between the Parties concerning the purchase and use of Leads and supersedes prior agreements and understandings regarding that subject matter.
16.11 Electronic Acceptance
This Agreement may be accepted electronically.
Lead Buyer's acceptance may be evidenced by signing electronically, clicking an acceptance button, checking an acceptance box, completing a Lead Pack purchase, paying an invoice that incorporates this Agreement, or otherwise expressly accepting these terms.
Electronic acceptance has the same force and effect as a physical signature to the fullest extent permitted by applicable law.
By purchasing a Lead Pack or accepting this Agreement, Lead Buyer acknowledges that it has read, understood, and agreed to this Lead Purchase Agreement and the REI Rev Refund and Lead Replacement Policy.